Affinity API: affinity

The Affinity API retrieves a customer’s affinity scores for top brands, categories, and other product attributes. This API is useful for understanding customer preferences based on past purchases and interactions.

API Endpoint and Method

URL Format

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https://{B2B_API_URL}/api/v1/profile/b2b/affinity

Example URL

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https://api-dev.algonomy.com/rcdpapi/api/v1/profile/b2b/affinity

HTTP Method

POST

Request Header Parameters

Parameter	Type	Required or Optional	Description
access_token	String	Required	Specifies the access token obtained from the create access token API.
tenant_hash	String	Required	Specifies the tenant hash shared with the tenant.
gcrId	String	Required	Specifies the Golden Customer Record ID (GCR ID).
mobile_number	String	Required	Specifies customer's mobile number. Example: "1212121212"
email_address	String	Required	Specifies customer's email address. Example: "customer@example.com"
customer_code_external	String	Required	Specifies the external customer code. Example: "123456"

Notes:

You can send all the parameters (gcrId, mobile_number, and email_address) with the request or just one, as at least one parameter is required.
These parameters are supported based on the configuration. If your deployment is configured to use them as columns for deduplication, they will be available for use in the API call.

Request Body

Only required for pagination. You can include parameters such as pageSize to define the number of records returned per page.

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{
“pageSize”:1
}

Response Body

A successful request returns a "200-OK" status code, accompanied by the retrieved data in the response.

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{
  "status": "OK",
  "message": "",
  "data": {
    "customerId": 2056,
    "totalCount": 2,
    "currentPage": 1,
    "pageSize": 20,
    "totalPages": 1,
    "dataList": [
      {
        "chartTitle": "Top 2 sizes",
        "yAxisLabel": "Affinity score",
        "xAxisLabel": "Brands",
        "chartData": [
          {
            "label": "Venezuela",
            "value": 290
          },
          {
            "label": "Saudi",
            "value": 260
          }
        ]
      },
      {
        "chartTitle": "Top 3 categories",
        "yAxisLabel": "Affinity score",
        "xAxisLabel": "Categories",
        "chartData": [
          {
            "label": "Venezuela",
            "value": 290.2345
          },
          {
            "label": "Saudi",
            "value": 260.4456
          },
          {
            "label": "Canada",
            "value": 180
          }
        ]
      }
    ],
    "data": null
  }
}